Made with love in Florida, Pretty Latitude is an online fashion private label that blends retro-inspired designs with a modern, fresh perspective. Our collections are a celebration of femininity, individuality, and the timeless beauty found in every woman. We draw inspiration from classic styles, infusing them with contemporary elements to create clothing and accessories that make you feel effortlessly chic, confident, and pretty.

At Pretty Latitude, we believe that fashion is a reflection of who you are. Whether it’s a cute tee for a laid-back day, a cozy hoodie for those cooler evenings, or a flattering skirt that adds a touch of elegance, each piece and accessory is designed to empower and highlight your unique beauty.

We pride ourselves on creating high-quality, versatile pieces that not only look amazing but feel great to wear. Our designs blend timeless sophistication with contemporary flair, allowing you to showcase your unique personality while staying effortlessly stylish. Join us in embracing a life where beauty isn’t just something you wear, but something you live. Welcome to Pretty Latitude—where every day is a chance to celebrate pretty living.